ESPN and University of Texas Announce Longhorn Network.

ESPN and The University of Texas announced the name of the 24 hour Texas channel. It is officially being branded as the Longhorn Network. The name was revealed during the Texas Longhorn Football Spring Scrimmage. The launch date is set for sometime in August. Programming will include at least one exclusive football game, eight men’s basketball games, women’s basketball games not broadcast elsewhere, and Olympic sports coverage. They are hoping to achieve over 200 events a year. In addition, there will be pregame and post game shows for both football and men’s basketball. Every sport that The University of Texas sponsors will also have a coach’s show that will air on the Longhorn Network. The channel will also feature other varieties such as university news, coverage of special lectures, events, and ceremonies. Historical programming, studio shows, original series and other academic and cultural shows can be found on the new network as well.

University of Texas President Bill Powers announced the deal between the university and ESPN on January 19th. The agreement was for 20 years and worth $300 million dollars and includes a partnership with IMG College, the company which handles UT’s marketing and licensing. ESPN will handle distribution of the network and will also help develop, launch, and operate the network. Getlonghornnetwork.com is the place for fans to learn more about the network and checkout availability.

Updated: April 3, 2011 — 11:08 pm

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