ESPN is now making it easier for mobile viewers to tune into programming. ESPN, owned by Walt Disney, is allowing iPad and iPhone owners who already subscribe to their pay service to now watch their channels live on their iPads or iPhone. Apple Inc.’s App store will offer WatchESPN to their customers now. With this new Apple Inc. application, users will be able to live stream ESPN, ESPN2, ESPNU, and ESPN3 to Time Warner Cable, Bright House Networks and Verizon FiOS Tv subscribers.
ESPN, first launched in 1979, markets itself as “The Worldwide Leader in Sports”. This rings true as ESPN is the America’s most watched sports channel, thanks largely in part to their signature show “SportsCenter” and the shear volume of sports they are able to cover. This new agreement to let iPad and iPhone users watch live ESPN coverage on the go is just one more way of ESPN’s challenge of collecting more viewers and higher ratings all the while making it convenient for their customers.
Once users have downloaded WatchESPN free software from Apple Inc.’s App Store, they must enter their cable subscriber’s credentials to access the ESPN channels. An optimized iPad version is supposed to be made available in May. ESPN has also rumored that it will make applications available for other mobile devices and tablet computers in the near future. Until then, android and other users aroud the world will have to wait for live ESPN streaming while Apple customers are watching away on their mobile devices and tablets.